Linking Building Tools

Linking Building Tools

Link Tree
http://www.linktree.info
Link Tree is a link analysis tool that enables you to find those sites that are linking to your competitors but that are not yet linking to you. Link popularity is important because search engines depend heavily upon it to determine the ranking of your own site. To use this complimentary tool, simply enter the URLs of your competitors (the more, the better), then enter your own URL to exclude sites that already link to you from the results, and turn it loose. You will receive a list of those sites which link to at least two of your competitors but not to your site. What to do? Contact them directly with a very good reason as to why they should be linking to you. This is true one-to-one marketing and a very effective way to build valuable links within your topical niche.

Link Building Blog
http://www.linkbuildingblog.com
As a direct marketer, your ability to convince others to take specific actions determines the size of your paycheck. The same can be said for your ability to get other sites to link to yours; the more quality sites that link in, the higher your site will rise in the various search engines. This blog focuses on how to build links to your site. We like it because not only does it focus on the companies and people behind link-building businesses and technology (the blog's publishers run the company TextLinkAds.com), but it also often gives concrete instructions on where to go and what to do so that by the time you go to bed tonight you'll have generated at least one new, meaningful inbound link to your site. Take this under advisement - the authors also pull no punches about how far they will go to get an inbound link. In fact, they refer to themselves as link -- well, we won't use that word here, but use your imagination -- and they will slug it out gleefully with anyone who advises a more prudent approach to link building. This does make for some entertaining reading. In fact, this editor frittered away more time than she cares to admit reading the catty sniping that goes on between the link geeks and veterans posted in the blog comments. It's entertaining, but because it's also informative, she can tell herself it's truly business reading.

Link Tracking Tools

Anacubis
http://www.i2.co.uk/anacubis/
Direct marketing is all about building relationships. This tool helps you see the relationship between two sites and understand why a link relationship exists. Anacubis is a visual search engine with a twist. It pulls from the Google database to deliver a list of sites related to whatever keyword you search for. These sites can then be viewed as a visual map of related entities, but here's the kicker -- unlike most search engines, which just serve up a list of results, with Anacubis you get to choose the sites that you would like to see visually mapped from your list of search results. Just plug in the keyword you are researching, select related sites of interest from the results page and build your map. You can save your map for future reference. A must-see.

Back Link Tracker Tool
http://www.digitalpoint.com/tools/backlinks/
Digital Point Solutions offers a Web-based tool that tracks back links and keywords for any URL in a chart format. The tracker uses a Google API to pull results and you will need your own Google API license number to sign up for an account (it takes just a few seconds to get one here: http://www.google.com/apis/). The tool tracks back link fluctuations to your Web pages over time, which is important when assessing search engine optimization. This is a very useful tool, if not a bit geeky. :)

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