SEO: When to do it!

I just read an article by Kevin Ryan. He’s the CEO of Motivity Marketing, a media marketing firm. He poses the question, “When is the right time to integrate SEO and paid search into your marketing mix? How will you do it?” This is what he says:

 

1.             Integration can mean different things to different people.

2.             The best time to plan for SEO is when you decide to launch a new or revised site.

3.             You may have the coolest interactive site, but is it crawlable? Does it link equity for search ratings?

4.             Keep abreast of changes in this fast, dynamic field.

5.             Site designers need to think like creative artists with a flair for engaging the target audience.

6.             Search engine marketers need to translate creative and media consumption into a keyword connection.

At the end of the day, each specialized discipline can come together. All integration really takes is a little understanding, communication and discipline.

 

 

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