Internet Marketing | Online Web Marketing tips and tricks

Wednesday, January 31, 2007

pay per click sites

 
Top 10 pay per click search engines
  • Yahoo! Search Marketing - review

    The King of pay per click search engines, Yahoo! Search Marketing has a well organized system. You can bid for rankings and also choose the description and title you want, which provides highly targeted traffic to your website. You can control your bids at all times and adjust them, based on the quality of your results. Especially handy is the Search Term Suggestion Tool, which shows you how often people search for a particular word or phrase.

    More people will click on your link if you use your key phrase in the title and in the description.

    You'll probably receive more traffic from Yahoo! Search Marketing than from all the other pay per click engines combined. However, because they are less popular, buying highly targeted traffic is much cheaper than at Yahoo! Search Marketing.

    The huge advantage of this kind of advertising is that you pay only when someone actually visits your site.

  • MIVA (formerly FindWhat) - review

    MIVA has a global distribution network with hundreds of partners, search engines, portals, directories and vertical niches. It provides advertisers with access to the MIVA Private Label Network - Mitsui, Lycos InSiteTM, Verizon SuperPages.com and Thomas B2B.com

    Advertisers are provided with an excellent selection of tools to enable them to set up and develop effective campaigns.

  • GoClick - review

    GoClick is a recommended pay per click search engine that is always growing in traffic and having new tools and utilities added. You can have bids automatically raise or lower based in a maxium set by you. Local targeting is available; select from US/Canadian or worldwide specific traffic. Easily set up sub-accounts for different URLs or sites with their own set of keywords and bidding rules.

    It is now easier to change titles, URLs, descriptions as well as add and remove keywords and change bids in the GoClick accounts area. Got thousands of keywords? No problems--use the readily available bulk submission tool.

    GoClick's Keyword tool not only helps you research more keywords, but also estimates how much traffic you will receive at a given bid amount.

    GoClick still lets you start an account with only $10 and bid from 1 cent.

  • Enhance Interactive - review

    Enhance Interactive has just undergone a site re-design featuring a new and improved accounts area. You can participate in its LogoLink program by including a logo graphic next to your listing. Listing your site with Enhance Interactive will make your site visible to about 50% of the top 10 pay per click search engines. With Enhance Interactive's affiliate program you can earn $15-$50 per sale with quarterly bonuses for good performers. You can open an account for $50 and Enhance is currently offering a $25 bonus to new advertisers.

  • 7Search - review

    7Search results appear in over 35% of the top 150 search engines in English-speaking countries and Alexa shows it to have a significant amount of traffic compared to other pay per click search engines. Services offered to advertisers include immediate e-mail notification when you are outbid for the top ranking on a keyword, a keyword generator tool, and a 1:1 banner exchange program.

  • Kanoodle - review

    Kanoodle has partnerships with sites such as, NetZero, DogPile, CNET, Metacrawler and Turbofind. Its non-paid listings are supplied by Inktomi. You can start an account with $50.


  • ePilot - review

    ePilot's results are displayed on partners' sites such as YellowPages.com, Fitness.com, Index.com, Pageseeker, and many more.. ePilot's suite of account management tools is designed for ease of use. You can start an account with $100.

  • Search123 - review

    Search123 has great tools to help you control your pay per click advertising budget. You can set a spend limit by the hour, day, week or month. You can start an account with $25 and continue making deposits as little as $5.
    For information on Search123's affiliate program, click here.

  • SearchFeed - review

    SearchFeed provides specialized tools that allow advertisers to create campaigns from scratch or easily upload existing campaigns using the Bulk Keyword Uploader and there are easy to follow online forms available for adding smaller sets of keywords. You can start an account with $25. There is a good affiliate program paying 35%-50% on bidded click throughs plus 5%-7% on referrals.

  • MIVA (UK) (formerly ESpotting) - review

    MIVA (UK) enables the advertiser to open an account for £50, plus a £10 service fee. MIVA provides an excellent suite of tools to help with campaign creation and management.

    While MIVA (UK) only takes advertisers servicing the UK, the MIVA Network operates in a number of other countries, including the US, France, Germany. Italy and Spain, Norway, Sweden and Denmark are served by Espotting, MIVA's offician Scandinavian partner.

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Tuesday, January 09, 2007

Linking Building Tools

Linking Building Tools

Link Tree
http://www.linktree.info
Link Tree is a link analysis tool that enables you to find those sites that are linking to your competitors but that are not yet linking to you. Link popularity is important because search engines depend heavily upon it to determine the ranking of your own site. To use this complimentary tool, simply enter the URLs of your competitors (the more, the better), then enter your own URL to exclude sites that already link to you from the results, and turn it loose. You will receive a list of those sites which link to at least two of your competitors but not to your site. What to do? Contact them directly with a very good reason as to why they should be linking to you. This is true one-to-one marketing and a very effective way to build valuable links within your topical niche.

Link Building Blog
http://www.linkbuildingblog.com
As a direct marketer, your ability to convince others to take specific actions determines the size of your paycheck. The same can be said for your ability to get other sites to link to yours; the more quality sites that link in, the higher your site will rise in the various search engines. This blog focuses on how to build links to your site. We like it because not only does it focus on the companies and people behind link-building businesses and technology (the blog's publishers run the company TextLinkAds.com), but it also often gives concrete instructions on where to go and what to do so that by the time you go to bed tonight you'll have generated at least one new, meaningful inbound link to your site. Take this under advisement - the authors also pull no punches about how far they will go to get an inbound link. In fact, they refer to themselves as link -- well, we won't use that word here, but use your imagination -- and they will slug it out gleefully with anyone who advises a more prudent approach to link building. This does make for some entertaining reading. In fact, this editor frittered away more time than she cares to admit reading the catty sniping that goes on between the link geeks and veterans posted in the blog comments. It's entertaining, but because it's also informative, she can tell herself it's truly business reading.

Link Tracking Tools

Anacubis
http://www.i2.co.uk/anacubis/
Direct marketing is all about building relationships. This tool helps you see the relationship between two sites and understand why a link relationship exists. Anacubis is a visual search engine with a twist. It pulls from the Google database to deliver a list of sites related to whatever keyword you search for. These sites can then be viewed as a visual map of related entities, but here's the kicker -- unlike most search engines, which just serve up a list of results, with Anacubis you get to choose the sites that you would like to see visually mapped from your list of search results. Just plug in the keyword you are researching, select related sites of interest from the results page and build your map. You can save your map for future reference. A must-see.

Back Link Tracker Tool
http://www.digitalpoint.com/tools/backlinks/
Digital Point Solutions offers a Web-based tool that tracks back links and keywords for any URL in a chart format. The tracker uses a Google API to pull results and you will need your own Google API license number to sign up for an account (it takes just a few seconds to get one here: http://www.google.com/apis/). The tool tracks back link fluctuations to your Web pages over time, which is important when assessing search engine optimization. This is a very useful tool, if not a bit geeky. :)



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