Internet Marketing | Online Web Marketing tips and tricks: April 2007

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Terri Wells, a developer at Developer Shed Network ponders, “The Internet has been described as a huge library since at least the early days of the World Wide Web. But it’s not just any library; it’s not even the Library of Congress. It’s more like all of the largest libraries in the world, without a good means of sifting the tomes of wisdom from the scribbling of crackpots, and it’s receiving more material continuously. How do you avoid getting lost in all of that?”

OK, that’s a little extreme. Search engines are supposed to sift all of that stuff out for us, right? Well, researchers from the Oxford Internet Institute have studied how the Internet is changing the way we look for scientific information, with an emphasis on HIV/AIDS. What they did was Google some keywords and found that many of the organizations that are considered highly important by scientists and to academia did not show up in Google’s top 30 results.

One explanation may be that whoever is running the web sites doesn’t have a good understanding of the need for SEO. We need to clearly understand that the Web is not neutral. It is structured in a particular way that steers searches into directions that you may not like. The essential question is, “How do you make your site more visible?” Search engines can help you. You just need to understand the way the Web is structured.

Yahoo has recently released Yahoo Pipes. It is a free online service that lets you remix popular feed types and lets you create data mashups using a visual editor. You can use Pipes to run web projects without writing a line of code. So, this means that you can take any number of web feeds or RSS feeds, run them through a few programs and get results. This is just like the pipe command in Unix. As of this month, Yahoo offers about 30 Pipes modules. They can be strung together in different order. It’s easy with a visual drag-and-drop interface.

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Godaddy

It was reported in yesterday’s Business Journal that The Go Daddy Group, Inc. is the winner of the Arizona Business Leadership Award. They will be honored on May, 2007 by the Arizona Business Association.

The mission of the association is to support business leaders throughout the state. They recognize an Arizona business that has aligned itself with the goals of the association.

In order to be honored by the ABL, a company must have shown leadership in Arizona’s business community and in its industry. It must also show strong financial growth and must have sustained profits for at least three fiscal years. It must also support business education and have made charitable contributions.

Go Daddy is located in Scottsdale. It registers Internet domain names.

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YouTube News

Reuters reported today that of all the videos on You Tube, less than one in 10 videos were uploaded without the permission of the copyright holders. As you may know, Google owns You Tube. A video tracking firm Vidmeter.com tracked and analyzed the information. Only about 6 percent of viewers pull pirated clips from You Tube. That’s a very small number considering how many internet users there are.

Media companies don’t agree with Vidmeter’s numbers. They say that Vidmeter only counted those videos that were taken offline. I wonder if it is possible to track all of the rest?

This report is timed just right to coincide with the $1 billion lawsuit between MTV and Google over You Tube’s “massive, intentional copyright infringement.”

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SEO: When to do it!

I just read an article by Kevin Ryan. He’s the CEO of Motivity Marketing, a media marketing firm. He poses the question, “When is the right time to integrate SEO and paid search into your marketing mix? How will you do it?” This is what he says:

1. Integration can mean different things to different people.

2. The best time to plan for SEO is when you decide to launch a new or revised site.

3. You may have the coolest interactive site, but is it crawlable? Does it link equity for search ratings?

4. Keep abreast of changes in this fast, dynamic field.

5. Site designers need to think like creative artists with a flair for engaging the target audience.

6. Search engine marketers need to translate creative and media consumption into a keyword connection.

At the end of the day, each specialized discipline can come together. All integration really takes is a little understanding, communication and discipline.

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Reuters recently reported that in May, Yahoo plans to offer unlimited e-mail storage to its users. That's about 250 million e-mail users! Its e-mail limit has been 1GB. Ten years ago when Yahoo first introduced e-mail service, it limited you to 4MB. Yet, these days, people have been looking for and switching to other free e-mail providers who offer larger storage capacity: Microsoft with 2GB and Google's Gmail with 2.8GB.

If you have Yahoo, you know that you are forced to delete old e-mails when you are at your limit. Co-founder David Filo now says, "You can keep stuff forever." I say, "Wow! That's a mighty big promise."

People are sending more media-rich files in e-mails and this surely has prompted Yahoo to reassess its policies. So, how can they make money? That's the catch. The increased storage capacity is only for personal use, and, of course you are subject to Yahoo's guidelines. ne of the reasons that Yahoo may be offering more e-mail storage is that storage is costing less these days. iPods can carry 100 hours of video and more and

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