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31 Ways to Promote Your Website
Just creating a
website is of no use. It is very important to promote the website, to get
the maximum traffic to the website, and the maximum benefit from it. In this
article we’ll discuss 31 ways to promote your website.
1) Search
engines are important in promoting websites. This is why you have to promote
high rankings in search engines to get more visitors to your website.
2) Try to
make the contents of your website keyword rich. This helps your website to
get a high ranking in the search engine.
3) You
can also promote your website with the help of inbound or back links. These
links connect the visitor to sites that also proves to be useful to the
visitors.
4) Add
the most important keywords of your website in Meta tags. Give a different
color for your link text or make it bold or italics to differentiate from
others.
5) People
usually search for their information using keywords; so it is better to get
as much keyword targeted traffic with the help of pay per click search
engines.
6) Press
releases provide a great form of promotion for your website.
7) The
most important rule to be adopted for website promotion is to make your
website appear on stationary like letter heads, pens and invoices.
8) Get
your website listed in as many directories as possible so that people
looking for information sites through this directory is sure to come across
your website.
9) If you
have a business website, it proves to be beneficial to list in relevant
trade associations.
10) Offline
advertising is as effective as online advertising. You could perhaps hold an
event, where you have your web address displayed everywhere for people to
see.
11) When
meeting clients and prospective clients, try to implant your website in
their thoughts whenever you hold conversations with them.
12) Promote
your website by writing about the articles or services offered on the site
so that the general public will be interested with your site.
13) You could
offer something free to the first 100 person buying or using your product or
services.
14) Offer a
prize to the one who is slow and steady; the one making the 1,000th
enquiry.
15) There are
many queries placed in newsgroups that may relate to your product or
service. You could answer these queries, and tell visitors that more
information is available on your website.
16) Provide
an opt-in mailing list on your website to generate repeat business amongst
existing customers. Encourage your customers to sign up for newsletters, or
any other promotional information about your website.
17) There are
many reputed mailing lists on the internet. Compile an introductory message
on your website, and send this mail to as many email addresses as possible
with the help of this mailing list. You are bound to see some results!
18) Use
referral marketing to promote your website. Here you refer your customers to
a related website, who in turn does the same to you.
19) You will
find many companies selling traffic; they charge a fee to get people to
visit your website.
20) You could
advertise your services in a trade show, and give information of your
product or service in the trade show.
21) Place as
many banner ads on the internet, informing surfers of your website.
22) Balloons
are a great offline marketing technique to get more traffic to your website.
23) Avoid
using large graphics on your website. Large graphics take a long time to
download, which may discourage visitors from visiting your website.
24) Flash is
rather attractive, but it is not advisable for all websites as they take a
long time to download. Surfers are not that patient to wait for a website to
download.
25) Create
business cards with all your contact information on it. People will visit
your website on seeing it on the card.
26) If you
run a delivery van, you could consider adding your website address on the
side of the van so that people can see your address, and know about you.
27) If you
are a company, you could consider printing your website on the company’s
uniform too!
28) Creating
a pamphlet about you and your service or product produces for interesting
reading and information!
29)
Distribute as many pamphlets and business cards to people in your
neighborhood and in places where people frequent like the mall and church.
30) You could
mention your website in some articles having content related to your product
or service. This way your website will be promoted.
31) Make your
website format and presentation good so that a visitor is sure to make a
repeat visit, and provide referrals for others to use the website!
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