Search Engine Optimization Programs | SEO Tutorial Program

Page Rank Analyzer

Just having a website is not sufficient to get your website comes in high rankings of search engines. It is very important to use some search engine optimization tactics to make sure that the search engines include your website in their databases. This is possible through many proven methods wherein the primary goal lies in bringing traffic to your website. One of the tools that is good for you to find out how your website is doing in the Internet world is the page rank analyzer.

The page rank analyzer is basically a search engine optimization tool that works at automatically analyzing numerous websites to gather relevant information from the sites. On analyzing the sites, the page rank analyzer finds out the Google PageRank of the website and the Alexa Traffic Rank. You can also learn about the number of inbound links that the website generates when compared with several search engines. With the page rank analyzer you can also find out the presence of the site in the DMOZ and Yahoo catalogues along with information on the TITLE text of the web page.

When we speak of search engines, its basic task lies in turning up relevant web pages to a search query. And to do this, it is important that the page text be analyzed; and in this analysis, the keyword density and weights of the page, the tags used and lots of other parameters are taken into consideration. Of course, you, the webmaster of the website, set these parameters.

There are many pages, which respond to queries, but do not produce information that the human searcher is actually looking for. This is why it is not always possible to rank sites by taking only page text into consideration; other points also have to be taken into consideration. This is where search engines use link popularity parameters wherein the number and quality of inbound links are taken into account when assessing web pages. It is usually the interesting resources that offer more links than ordinary resources. It is not only the number, but also the quality of a rank that has to be taken into account to know the web resource quality.

PageRank is basically a numerical estimation of the popularity of a web resource. You can learn the measure of the importance of the page through a PageRank. Individual search engines produce individual algorithms for calculating citation indices, which can seldom be found anywhere. Along with the PageRank, you also have a scaled citation index which is a comparative value that shows popularity of a page when compared to the popularity of other pages of the Internet.

The Google search engine uses PageRank to specify the popularity of a page. However, it does not take into consideration the relationship between a page and referring resources. Everything depends on number and quality of the inbound links. With the use of the Google Toolbar, it is possible to view individual PageRanks individually.

The Alexa Traffic Rank produces the traffic rank of your website when compared to the other websites of the world. The rating here may be anything from 1 to 4,000,000; sometimes higher. However, it is the lower rating on the Alexa that is better for you. Sites with lower ranking produces better traffic than sites with higher rankings. Of course, a rating of 1 means that the site generates the most traffic in the Internet!

It is always better to have a site presence in DMOZ and Yahoo as it helps to increase the page rank of a website. This is because the presence in these catalogues provides some increase in the number of visitors to the website as its main purpose lies in raising rankings in the search engines. With these implementations, the PageRank analyzer will be able to tell you how many inbound links your website generates.