Search Engine Optimization Programs | SEO Tutorial Program

HTML Analyzer

Today’s competitive internet world demands lots of Search Engine Optimization (SEO) in websites. To help you in your SEO needs, there are many SEO programs available in the internet. One of these SEO programs is the HTML analyzer module that helps to analyze the HTML content of a website.

The HTML analyzer tool helps you by dissecting HTML text the way search engines do. It is very useful in helping in the analysis of text on your site. In the process of analyzing your website, it helps in building and optimizing the site by helping you calculate the keyword density and keyword weight of the website. You can also get a detailed analysis of all your competitors’ site with the HTML analyzer. It helps you in obtaining optimal keywords and key phrases for your site.

With the first analysis provided by the HTML analyzer you get detailed information on important parts of the website like keyword density and weight. With the HTML analyzer, you can learn the total number of times a keyword is used in a website. This includes all invisible and administrative tags like Meta tags, TITLE, and ALT. You also get to find out the number of presences in visible text. With this information, you will be provided with information on how many times a word is visible to site visitors.

TITLE tags are very important in a website; with the HTML analyzer you are shown the keywords in the page header and title tags. Remember, search engines show importance on keywords found in tags. The stylistic tags are also highlighted in the HTML analyzer. These tags indicate keywords printed in bold type or italics. Link texts too are picked with the HTML analyzer. These link texts let you know if the keyword is associated with links to other pages. The ALT tags are words that are present in image and alternative tags.

You can also find keywords and description Meta tags through the HTML analyzer. With the Meta keyword tag, webmasters get to use a set of keywords for the current page of search engines. With the Meta description tag, you can set the description of the current page. However, though Meta tags are usually ignored in search engines today, their continued use is advised to create a website.

Along with all this information, the HTML analyzer also lets you know the keyword density of a site. The keyword density is basically a measure of the frequency of the textual keyword. So a text of 100 words, having a keyword occurring 5 times in the text will have a keyword density of 5%. It is very important to know the keyword density of the site when optimizing a page. This is because a low keyword density makes the search engine think that the page is not associated with a query on the keyword. On the contrary, too high a keyword density makes the search engine switch on a search spam-filter which in turn excludes the page from search results. It is considered that the optimal keyword density of a page be about 3 to 7%.

The HTML analyzer also provides you with the keyword weight which gives you the importance of the usage of a particular keyword in a web page. When providing the keyword weight, the search engine takes into consideration the number of times the keyword occurs, the types of text attribute tags and the distance from the start of the text.

The HTML analyzer also lets you analyze key phrases of a website to help you analyze competitor’s projects by letting you know the search engine key phrases the competitor uses. You are also provided ‘reverse’ reports where instead of choosing a page for analysis while listing keywords, you get to select a keyword and view its analyses in pages that interest you.

This way, HTML analyzer plays a major role in analyzing key phrases and optimizing one’s website to list it in the top pages of search engines.