Search Engine Optimization Programs | SEO Tutorial Program

Link Text (Anchor Text)

Link text is an important factor for consideration in indexing a webpage in a search index. For a person, who is not internet savvy may find it a little strange, but, it is a fact that to index in the top positions of a search engine, you must not only have inbound links but also a good anchor text. An inbound link is the path to your web page, pointed from any other web site. And, anchor text is the title of the link, inside the HTML tags <<A>> and <</A>>. In search engine optimization, SEO, link text is considered as a significant factor to be taken care of.

Link text has gained a relevant position in search engine optimization, as a part of the unique behavior of the search engines. In a keyword search, the search engines always give preference to the needs of the browser, who essentially want only the relevant sites to their respective keyword. To satisfy the requirements of the browser, search engines have programmed their crawlers in such a manner to locate the most favorable webpage. But, every webpage developer needs to list their webpage in the top position of the search engine. The search engine optimization, according to the algorithmic parameters of the search engine, was the possible solution, to get listed in the top positions.

Link text has evolved as an important parameter, when all sites started to adopt search engine optimization techniques. It became an essential part of the search engine to include external parameters for evaluation of the authenticity, as most of the web pages will satisfy the internal factors and some of the spam sites start pretending to be the ideal ones. Inbound links were considered as a potential fact to be assigned as the external factor, as the web page owner cannot solely take decision for it. However, every inbound list cannot to be considered as the assessment factor, and essentially the quality of the links has to be the prime deciding factor. Link text becomes relevant in such a situation.

Link text or the anchor text is counted in the evaluation of the quality of the inbound links since it reflects the authenticity of the links. To get counted as a positive factor, links from the external site must include the keyword rich phrases in their anchor text. Generally, a web page will give link text with the respective keywords, only if it can give sufficient information, as otherwise it will badly affect their reputation. This generalization is the reason behind the confidence of the search engines in the link text of the inbound links.

In search engine optimization, link text has also become a key factor to be careful about.  The actual rules of search engine analysis are not clear. But, as it became evident that link text has also became a parameter in the indexing, the webmasters have the responsibility to gather the inbound links with keyword rich phrases, from top ranking sites. Certainly, keyword rich phrase anchor text will give cutting edge to the web page to differentiate it from other similar web pages and helps to attain the top positions in the search engine result pages.