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Organic SEO
Speak the
word organic and many people automatically think of manure-based
fertilizers, naturally-grown fruits and vegetables, and some may even
grumble about the "organic-gift" the dog left for them to step in on
their way to work this morning. Spare some sympathy for the one who had
to scrape dog poo off the bottom of their shoes, and then explain to
them that you are talking about organic SEO.
What is
organic SEO? It is definitely an SEO technique that is gaining quite a
following and often comes up for discussion in SEO forums. Organic SEO
in its simplest definition means human-generated search engine
submitting versus software aided search engine submissions.
Why does it
matter how your website gets submitted to search engines? And aren’t the
capabilities of software aided search engine submitters an advantage
over humans making search engine submissions themselves? After all, some
of these software programs can submit to several thousand search engines
with ease, and certainly much faster than any human possibly could. This
is true; however, astronomical search engine submissions may not
necessarily be helpful to the overall optimization and search engine
positioning for your website.
This is due
to the types of site directories that mass-submitting SEO software
programs typically target, and search engines crawl to find relevant
pages for specific searches. Some less-desirable site directories are
those freebie list sites that have no one over-seeing the quality of the
websites that are being submitted. On such site directories any website
can be submitted whether it is a valid website or a website to disguise
the activities of scam-artists. It would be tragic for the optimization
of your website to be considered undesirable to search engines because
it is keeping company on a site directory with scam-sites. Many of these
types of site directories also use technology to capture the email
addresses of visitors, for the purpose of sending them spam (unsolicited
email.) You do not want your website to be associated in any way with
such behavior.
Tips for
conducting organic-SEO
▲Implement
the keywords that people most often use when looking for the product or
service you are offering in the content of your website. Make sure your
use of these keywords makes sense in the context of the content on your
website.
▲Provide
visitors to your website with information that is reliable, interesting,
and presented in terms that can be understood by a wide-variety of
readers. The layout and design of your website should also be pleasant
for a visitor to look at while reading your web pages.
▲Surprise
visitors with a original and interesting titles for your website pages
and opening paragraphs that peaks their interest in reading further. Be
creative with your website titles, but keep in mind that they need to
hold a strong relevancy to the context of your website. The same is true
for the Meta and ALT tags you should be placing on all of your web
pages.
▲Appeal to
most web searcher's desires for more information on the subjects that
interest them by providing them links to other websites for further
research. It is important that you have checked these links yourself to
ensure their quality, before putting them on your website for visitors.
▼Don't
engage in sending spam No one likes getting unexpected messages. This
can also get you thrown-out of search engines as well.
▼Don't
contribute to the traffic-jam of junk websites with websites that have
no value to anyone except con-artists.
Follow
these simple, straight-forward tips and you can join the revolution of
search engine optimization, the organic SEO way.
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