Search Engine Optimization Programs | SEO Tutorial Program

Proper SEO for Google

The name of the game in website and web page marketing these days is SEO, or search engine optimization. It is the quest to get one's site or page ranked high on search engines so it will be accessed by a large percentage of the global audience present on the net today. One of the more well known search engines belongs to Google.[i]  People from around the world use this user-friendly search engine to more easily connect with the information and website links that interest them the most.

How do you go about getting your web page or website the elite-ranking it needs to capture more of the global audience than your closest competitor? With clever, but totally- legitimate search engine optimization strategies of course! Forget about using the Black Hat tactics of the ethics-challenged. Tactics such as hidden-text, junk-pages, and spamming (sending unsolicited emails) is a sure-fire way to get your web pages at the top of a list alright- "The Crap List." Don't believe those that say you need to use such tactics for optimizing: they'd also like to sell you snake-oil they say cures everything from acne to rabies!

No need to compromise your ethics in order to optimize your website or web pages for the Google search engine. The following strategies can help you get your web pages the elite-ranking needed for a large share of the global internet audience searching for just what you have to offer.

Web Page- Opening Paragraph

You know the saying; "You only have one chance to make a first impression?" There are not any truer statements than this one. The opening paragraph on your web page needs to be a powerful one. It needs to get the attention of the search engines in order to be among the chosen-few. Making the grade for the search engines isn't the only consideration for having a powerful opening paragraph. Many people have short attention-spans, if you don't get their attention in those opening sentences, they'll move on!

Key-Word and Key-Word Phrases

Keywords are the words that people most often use when searching for something in particular. By using those commonly used words in your web pages, the more appealing your web page becomes to the search engines. The more of these keywords used, the better; however, they need to flow-freely within the text of your web page. Web pages with an unnatural or confusing flow of keywords will be redirected to: "The Crap List." Keyword Phrases use three or more keywords grouped together. This helps narrow a search and also increases the elitist-ranking of web pages containing free-flowing keyword phrases in them. An example of a keyword phrase would be to use: "potty training puppies," instead of just the keyword: "puppy."

Density

Density refers to the number of times, or percentage of keywords-versus-other words used in a free-flowing manner within a web page. The larger the percentage (density) of words on a web page favors keywords over other words, the higher ranking that web page will have.

Directory Listing

Submit your website or web pages to web directories. The Google search-engine is especially fond of web pages that have been listed in directories. Many of these directories are free to list in.

Link Sharing

Web pages and websites with links to other websites of like-resources are also favored by the search-engines. Including several of these links on a web page will again raise the ranking of the web page.

Following these strategies will help you to make the elite-list on the Google search engine so that when a member of that global audience searches they’re more likely to be connected with you and your website.