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SEO Directory

A phone book is a directory of names, addresses, and phone numbers of residential and corporate telephone consumers from the area the phone book covers. Many of us use the yellow pages in phone books to find the local stores and services we need such as antique shops, mechanics, or a personal fitness trainer. Automated phone directories that many businesses now have available to assist callers uses names or titles, and many times, extension numbers to redirect calls to the appropriate department for callers.

An internet directory is a listing of online businesses. These listings are usually comprised of the business's name, a brief description of the business, or merchandise offered, and a URL or web address link for easy access to a business website. Internet directories have become a popular choice for online business promotion because people refer to these directories to find the vendors selling items of interest to them much the same as they use the yellow pages of a phone book.

As is true in many instances, you may have but one chance to make an initial and lasting impression  on directory readers to convince them to patronize your website with a visit and possibly to become long term customers for your online business. The same can be said for the search engines that read through directories looking for quality online businesses to include in a result window for an internet user seeking to find something. If you do not convince search engines to include your online business website the first time around, it could be awhile before they pass over your listing in a directory again. The first look at your online business through a directory is so influential in creating patronage to your business website, and for search engines to view your business website as valuable sooner than later, that directory SEO is a definite must.

How can you make sure that you perform directory SEO even as you submit your online business to a directory for listing? It all comes down to the words you use in your online business name; the words that you enter into the description box for your directory listing, the word or words in your business website URL or web address, and of course in the words you use on your website to speak to people visiting and search engines lurking about. Yes, words have power. Words have the power to generate increasing traffic for your business website, and the power to make your business website more appealing to search engines. Make a careful study to determine the best words to use for your online business website. This is the biggest component of   directory SEO.

Another component of directory SEO is submitting your online business to a large, open directory, and to smaller directories that directly correlate to your online business. Submitting your online business website for listing in directories that are unrelated to your online business makes it stick out like a sore thumb, people and search engines will be confused as to why your business is listed in that directory and are likely to skip over it.

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