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What is Black Hat SEO

You cannot choose who your relatives are, they just are. Thankfully though, you can put the fact that you're related to some people in the back of your mind, well except for family reunions. Then you spend the day trying to distance yourself from these "black-sheep" members of the family tree. That is exactly how those who practice White Hat SEO feel about those who practice Black Hat SEO. 

SEO or search engine optimization involves the use of specialized techniques designed to raise the ranking of a web page, in relation to the search engines that rapidly scan them for matches in response to an internet user's search request. The higher the ranking a page has, the more likely it is to be selected by a search engine for inclusion in the results window. Higher rankings are attained by increased use of the words most often submitted by internet searchers when looking for something in the content of the web pages that are scanned and read by search engines. Those words are specific to what the internet user is searching for, and there are programs that collect lists of the words most often used in specific internet searches. Money making is the ultimate purpose of SEO, because the more people seeing the web pages of legitimate webmasters the more sales and profits there are to be made. Unfortunately, unscrupulous people are out to make money as well, but they do not care who may be hurt in the process. Operating with such an obvious lack of ethics has come to be known as Black Hat SEO.

But what is Black Hat SEO and why do White Hat SEO followers look down on Black Hats?

Black Hat SEO is said to be the practice of attaining higher web page rankings through the use of techniques that violate the rules of search engine optimization. This includes "flooding" web pages with the most commonly used words in a specific search in such a manner that it produces extremely poor copy for the hapless reader/visitor who has come to this page expecting to find useful information matching their search request. Black Hat SEO also involves using techniques that enable the questionable content of web pages to escape detection of such activity by a search engine.

If a web page with questionable content is detected by a search engine it runs the risk of being permanently excluded from results polls by search engines. So why would anyone take the risk of having their web page excluded from the polling of results by a search engine? Because many of the people who operate under the philosophy of Black Hat SEO are out to make as many fast-bucks as possible by using throw-away web sites that can be shutdown quickly and re-opened under new names, but with the same scams to take as much money from people as they can.

Let it be said that not everyone who uses what are considered to be Black Hat SEO tactics are merely con artists out to take advantage of unsuspecting consumers with the intent to part them from their money without any consideration to providing quality goods and services to the consumer. If fact, the techniques commonly used in Black Hat SEO used to be considered as legitimate as the techniques commonly used in White Hat SEO, but because scammers have moved their offices from street corners to the world of the internet, the SEO industry as a whole has been affected.

Webmasters with quality goods and services to offer the marketplace may accidentally fall into Black Hat SEO by misunderstanding how proper search-engine-optimization is accomplished. If you are new to internet marketing and SEO, contacting an SEO expert is a good idea. These experts can help optimize your web site for high-rankings from search engines, the right way.