SEO Content Writing,
Review, & Revision
Everybody wants their site to rank high on the search engines
but there's an awful lot of competition out there for those
coveted Top 10 spots. While there's no single technique that works to
achieve high rankings, one of the most important is SEO
content writing,
which is writing new Web page text or editing existing Web page text to
include targeted keyword phrases in a manner that is search-engine
friendly. Good SEO content writing also enhances the visitor experience with
logical, focused content. When performed in tandem with the other
optimization techniques, such as links, meta tags, and article
submissions, excellent SEO content writing is an essential tool in the
professional search engine marketer's toolbox.
The important thing about good SEO content writing isn't that it's
noticed by the site visitor, but that it is read by the
visitor. Good Web copy reads smoothly and isn't littered with keyword
repetitions that make the content awkward to read or difficult to
understand. Visitors to sites with
professional
SEO content writing stay at the site longer, read more
content on the site, and are more likely to make a purchase, bookmark
the site, or contact the merchant. Hands down, good SEO content writing
makes a site more useful to the visitor, as well as delivering targeted
traffic with an increased conversion rate.
Believe it or not, many business sites have pages that don't even
contain their most important keywords in the body of their content. A
site without relevant content will have no chance of ranking high in
search engines, particularly if their descriptive keywords are missing
from the site. Choosing the right keywords is crucial to the SEO content
writing process. Thorough keyword research and analysis must be
conducted before SEO content writing even begins.
Our expert SEO copywriters will
review your current Web copy to determine how well it connects with your
readers, how clearly in communicates your salient message, and how
credible it is, which goes a long way toward determining how credible
your site visitors believe your business to be.
We use the following checklist to
determine how well your Web copy honors the 5 C's of Good
Content Writing, meaning it is clear, concise, correct, compelling,
and consistent.
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Layout
Is your site easy to use/read? Do you incorporate enough
white space?
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Theme
How well do you convey the mission of your site?
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USP
What is your unique selling proposition? Do you have
one?
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Personal connection How well are you communicating
to your SPECIFIC
audience?
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Involvement
Do you catch your reader's attention from the very first
word?
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Rational appeal Are you appealing too much
or too little to your visitors' intellectual/rational side?
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Emotional
appeal Are you
appealing too much or too little to your visitors' emotions?
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Sentence
variety How much do
you need to vary the length and structure of your sentences?
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Contact info Do your
readers have to play "Seek & Find" to locate your FAQ, About
Us, and Contact Info?
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Captions
How well optimized are your captions with keywords that
will help your rankings?
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Headline
Where is yours and
how strong is it?
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Subheadings Do you
use them properly?
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Credibility
What kinds of proof do you offer to validate your claims?
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Diction/Tone/Precision
Have chosen the best possible words to convey the meaning
you want your visitors to take from your content?
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Show, Dont
Tell Are you using hypnotic writing
that paints word pictures?
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Modifiers Even with
hypnotic writing in mind, have you overdone it with the
adjectives and adverbs?
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Conjunctions
Have you determined how formal/casual you will be in your
writing?
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Pronouns
Have you overused pronouns, to the point that your
visitors have lost the meaning of your content?
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Repetition
Repetition is good, as it helps readers retain meaning,
but are you overdoing it?
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Verbcentric
Do you use enough of the proper verbs?
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Hyperbole
Do you write in extreme exaggeration, or is your text so
pedestrian that it immediately puts your readers to sleep?
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Spelling/Grammar
SpellCheck is not foolproof, but did you remember to use it?
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Continuity/Flow Is
your text easy to read and follow?
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Authority/Expertise
How well do you describe your credentials, skill, and length
of time in this business?
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Reward Are you
offering some sort of ethical bribe (giveaway), such as a
podcast, white paper, or tip sheet in order to build your
list?
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Call to
action How clearly do
your visitors understand WHAT YOU WANT THEM TO DO?
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Testimonials Do you
have enough of the right kinds of testimonials?
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If you determine that your Web copy is
lacking in any of the above areas, our professional SEO copywriters can
remedy that for you, using proven keyword placement techniques to build
superior Web pages that focus on the keywords that target your niche
audience. Appealing Web content speaks directly to your target market is
critical if you want to improve sales and increase leads to ultimately
garner a higher conversion rate.
The Process:
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Contact Please contact us
by e-mail
or online form for
an initial consultation regarding a review of your existing Web
copy and/or the content writing services you may need.
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Consultation & Discovery
We work with our clients by phone, e-mail, and fax. Depending on
your needs and/or budget, we will review your current Web copy
and attempt to clarify the focus and key objectives of your
project, and then proceed to edit/revise/rewrite the copy to
make it SEO friendly.
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Proposal & Definition The
proposal will define in contractual detail your writing
requirements based on the discovery meeting. The contract will
contain the important milestones, scheduled completion date and
fixed bid costs for developing your writing project. You will
know up front what your costs will be so there will be no
surprises.
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Hire us After you have
signed the contract and returned it to us by fax or snail mail
and we have received a verified payment for the initial deposit,
the review/editing/writing begins.
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Review is complete We
will provide a written report of our analysis of your current
Web copy, with suggestions of ways to improve it and make it
more search engine friendly.
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First draft Should you
hire us to perform an edit/rewrite, we will provide a first
draft of your content writing project.
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We are flexible
Changes are a natural part of the writing process. You will have
one revision opportunity to make changes to your project's first
draft. However, if the changes suggested exceed 15 percent or
significantly affect the scope of the proposal, additional fees
may apply.
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Satisfaction We
will deliver your final content to you when the final
payment is received and verified.
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SERVICES INCLUDE:
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Research |
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Keyword Optimization |
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Unique Content |
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Exclusive Rights |
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SEO Ready |
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Professional Editing |
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FEES
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400 words
$100
401-700 words
$175
701-1,000
words $300
1,000+ words
By quote only |
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DELIVERY
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2 to 3
business days, depending on length of piece. |
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