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Return to SEO Expert Consulting Company Overview
Linking Strategy &
Campaigns
Link Popularity
If
the subject of your Web site/page is in
a very competitive category, it is
essential for you to have a good number of
incoming links to your Web site, because the
major search engines take into account the
number and quality of the sites that link to
you. Among the most
popular search engines today are
Google,
Yahoo!, and
MSN, all of which place a lot of
emphasis on link popularity.
Link popularity is determined by
the total number of inbound links that point to your site. The
quality of the inbound links pointing to you is much more important
than the quantity. Strategically placed links are a good source of
consistent and targeted traffic and a successful link strategy can
dramatically increase traffic to your Web site.
Most major search engines still
factor link popularity into the algorithms that determine the sites'
rankings. What that means is that increasing the number of
quality, relevant links to your site can improve your rankings on
the search engines. It's one of many components to great rankings,
but good link popularity will definitely give you a boost.
Increasing the number and quality
of inbound links to your site is an integral component of any Web
marketing campaign. The great news is that it is an inexpensive way
to increase traffic to your site and improve your rankings on
Google, Yahoo!, and MSN. However, persuading good-quality, relevant
sites to link to you can be tedious, time-consuming and frustrating.
If you want to acquire high-quality inbound links to your
Web site, then read our
link popularity articles to learn the basics
about acquiring links and increasing your link popularity. If you are short
on time, staff, or energy to do this work yourself, consider taking
advantage of our link-building
services. We will identify suitable link
partners for your business/industry, contact them, and help you build a link directory on your
Web site.
If you would
like to "do it yourself" read our reciprocal
linking tutorial articles:
Link Popularity is vital to attaining
high results in search engine queries. Use
our linking service to save time and money
by having this work done for you.
Inbound Links Campaign
SEO Expert Consulting Company's link
specialists will arrange one-way inbound links for your site.
This mean that a Web site will give you an inbound link, but you are
not required to provide any links to that site, in return. One-way
links are more important than reciprocal links, as they are, in
effect, natural link-building.
SEO Expert Consulting Company's link
specialists will increase your traffic and link popularity. We are
experts in arranging links with relevant, theme-based, high-quality,
high-traffic Web sites pages. Our expert link popularity building
services will both drive traffic to your site and improve your
site's link popularity. The links we secure are direct and search
engine friendly, as we do not arrange for links with redirection or
indirect scripts.
Reciprocal Link
Management & Link Maintenance
Reciprocal links
occur when two Web sites agree to link to each other. They also
are are known as "link swaps," "link exchanges,"
and "link partners."
Besides
boosting your rank in the major search engines, reciprocal links
also serve three other
important functions:
- They
provide an invaluable resource to your
site's visitors — Your links are content. If you
link to good, useful, relevant sites, then your visitors will
be happy to have found more good resources
for information that can help them. They also likely will
come back to your links page again and again
to see what is new.
- Links
provide a steady stream of traffic
— Regardless of your ranking in search engine
queries, if you have a lot of inbound links, you
don't have to stress as much, because the links themselves
provide traffic. If you are linked to
several high-traffic sites that are similar to yours,
you will almost certainly get a stream of interested,
targeted visitors on a regular basis. 24
hours a day, seven days a week.
- A link
campaign is the best way to stimulate a
stagnant site — If your site has been
stagnant or inactive, a reciprocal linking
campaign is just what you need to breathe
life back into it. Reciprocal links will
expose you to a new audience, open
the door to new contacts, and help
you build new momentum for your site.
Our linking service
includes exchanging links on your behalf with other Web sites that
are directly or indirectly related to your topic, targeting four to
six categories; maintenance of your link page or Web directory;
checking dead links and providing replacements; submission of
monthly reports of links exchanged; and customization and designing
of link page or Web directory to exactly match the look and feel of
your Web site.
SEO Expert Consulting Company's link
specialists also offer annual link maintenance or management
services. Link maintenance services are important because many sites
to which you will have links go offline or become nonfunctional,
meaning their links require replacement. Other times, a site may
remove your link, rename their page, or shift your link to another
page on the same Web site. To prevent these occurrences from
affecting your traffic or SEO, you will need to occasionally
spot check for your inbound links. This can become time consuming
for you, the Web site owner, but we offer these services at
affordable prices to suit your budget.
Our link campaigns are based on, but not
limited to, the following:
- Linking strategy based on the specifics
of your site's content
- Pursuing links based on subject
relevance, not indiscriminately, just to improve your SEO
- Submitting beyond search engines and
directories, (e.g., to appropriate online media contacts)
- Connection to thousands of cataloged and
reviewed submission outlets that organize hundreds of topics
- Monthly updates
Link-Building
Consultation
If you think you might be interested
in our link-building services, but still have some reservations or
questions, contact us to find out if we and this service are a fit for
your needs. We will do a free five-minute consultation to answer very
general questions; beyond that, however, there is a consulting fee of
$250/hour attached. We will do our very best to offer you responsible,
reliable advice so that you can make
the best solutions regarding your needs and your budget.
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FEES
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Link-building
and PR campaign for a brand new site
—
$5,000 to $50,000
Custom
Content/Publicity/Linking Plan
—
beginning at $2,500
Link
campaigns for existing sites
—
beginning at $600
Phone
consultation
— $250/hour
Monthly
link-building services
— $150/hour (sold in 10-hour blocks
— $1,500) |
SEO Expert
Consulting Company
Fee
Structures
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