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Linking Strategy & Campaigns

Link Popularity

If the subject of your Web site/page is in a very competitive category, it is essential for you to have a good number of incoming links to your Web site, because the major search engines take into account the number and quality of the sites that link to you. Among the most popular search engines today are Google, Yahoo!, and MSN, all of which place a lot of emphasis on link popularity.

Link popularity is determined by the total number of inbound links that point to your site. The quality of the inbound links pointing to you is much more important than the quantity. Strategically placed links are a good source of consistent and targeted traffic and a successful link strategy can dramatically increase traffic to your Web site.

Most major search engines still factor link popularity into the algorithms that determine the sites' rankings.  What that means is that increasing the number of quality, relevant links to your site can improve your rankings on the search engines. It's one of many components to great rankings, but good link popularity will definitely give you a boost.

Increasing the number and quality of inbound links to your site is an integral component of any Web marketing campaign. The great news is that it is an inexpensive way to increase traffic to your site and improve your rankings on Google, Yahoo!, and MSN. However, persuading good-quality, relevant sites to link to you can be tedious, time-consuming and frustrating.

If you want to acquire high-quality inbound links to your Web site, then read our link popularity articles to learn the basics about acquiring links and increasing your link popularity. If you are short on time, staff, or energy to do this work yourself, consider taking advantage of our link-building services. We will identify suitable link partners for your business/industry, contact them, and help you build a link directory on your Web site.

If you would like to "do it yourself" read our reciprocal linking tutorial articles:

• Increasing Link Popularity
• Link Exchange
• Link Importance (Citation Index)
• Link Popularity Checker
• Link Popularity Tool
• Link Text (Anchor Text)
• One-Pixel Links: SEO Deception
• Why Inbound Links to Sites Are Taken Into Account

Link Popularity is vital to attaining high results in search engine queries. Use our linking service to save time and money by having this work done for you.

Inbound Links Campaign

SEO Expert Consulting Company's link specialists will increase your traffic and link popularity. We are experts in arranging links with relevant, theme-based, high-quality, high-traffic Web sites pages. Our expert link popularity building services will both drive traffic to your site and improve your site's link popularity. The links we secure are direct and search engine friendly, as we do not arrange for links with redirection or indirect scripts.

Reciprocal Link Management & Link Maintenance

Reciprocal links occur when two Web sites agree to link to each other.  They also are are known as "link swaps," "link exchanges," and "link partners."

Besides boosting your rank in the major search engines, reciprocal links also serve three other important functions:

1. They provide an invaluable resource to your site's visitors— Your links are content. If you link to good, useful, relevant sites, then your visitors will be happy to have found more good resources for information that can help them. They also likely will come back to your links page again and again to see what is new.
    
2. Links provide a steady stream of traffic — Regardless of your ranking in search engine queries, if you have a lot of inbound links, you don't have to stress as much, because the links themselves provide traffic. If you are linked to several high-traffic sites that are similar to yours, you will almost certainly get a stream of interested, targeted visitors on a regular basis. 24 hours a day, seven days a week.
    
3. A link campaign is the best way to stimulate a stagnant site — If your site has been stagnant or inactive, a reciprocal linking campaign is just what you need to breathe life back into it. Reciprocal links will expose you to a new audience, open the door to new contacts, and help you build new momentum for your site.

SEO Expert Consulting Company's link specialists also offer annual link maintenance or management services. Link maintenance services are important because many sites to which you will have links go offline or become nonfunctional, meaning their links require replacement. Other times, a site may remove your link, rename their page, or shift your link to another page on the same Web site. To prevent these occurrences from affecting your traffic or SEO, you will  need to occasionally spot check for your inbound links. This can become time consuming for you, the Web site owner, but we offer these services at affordable prices to suit your budget.

Our link campaigns are based on, but not limited to, the following:

• Linking strategy based on the specifics of your site's content 
• Pursuing links based on subject relevance, not indiscriminately, just to improve your SEO
• Submitting beyond search engines and directories, (e.g., to appropriate online media contacts)
• Connection to thousands of cataloged and reviewed submission outlets that organize hundreds of topics
• Monthly updates

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