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Meta Tag Analysis
& Optimization

What Is a Meta Tag?

Meta tags are the basis of the search engine optimization process. They provide information about a given Web page that enables the search engines to correctly categorize the page. They are inserted into the HTML coding of the page, but do not affect the way a Web page is displayed in a browser window.

The two primary meta tags are Title and Description.

1. The Title is the name of your page. Your title should be relevant to your site's contents and related to your business.
    
2. The Description is the second meta tag used in the SEO process. This should be a logical sentence describing your business that includes your keyword or keyword phrases. It should be reasonably short and should not be merely a list of your keywords.

Meta tags are instructions followed by the search engine spiders (robots). We will write the meta tags for your page. In some cases, we will recode your site according to web standards, a set of guidelines put in place by the World Wide Web Consortium (W3C). One of the important recommendations of web standards when creating a web page is to remove from the html file any code that describes the web page's appearance (fonts, colors, layout) and have all this presentational data in a separate file, known as a Cascading Style Sheet, or CSS.

Coding webpages according to web standards allows search engine spiders to access the content (words) on the page without having to filter through the mess of bloated, typically table based layout code. Html tables were once the only solution for complex web page layouts, but are now obsolete. Visually, a web page coded with CSS positioning will look identical (if desired) to a page coded using table layouts, but the benefits of the CSS layout include smaller file sizes (usually 50% smaller), faster loading pages, a much easier and less costly to maintain website, and most importantly, from an SEO point of view, trims the html file down to content and semantically appropriate tags only.

Remember that the search engines are all based on words, and its our companie's job to put the right words in the right places, so that the search engine may index your website under the right keywords or key phrases. Our SEO Service will also give you suggestions on modifications to your text (SEO Copywriting) and graphics that will also optimize the site. Sometimes your system of navigation may be working against optimum search engine results. We will alert you to any design problems and suggest solutions. Web standards play a key role these days. When the changes are in place then we will begin search engine submission. Remember that search engines handle 90% of the Internet's searches every day. Contact our SEO Service.

Step 1: Web Site Analysis
Every month we will visit your Web site, analyze your site's text content, optimize your meta tags, submit you to all of the major search engines, and then generate a report that shows your Web site's activity, based on last month's traffic, ensuring your meta tags are always relevant to the content of the page it is optimizing.

Step 2: Web Page Optimization
Along with your keywords, we will analyze your existing metatags, optimizing them for proper language and formatting, based on each search engine's current standards.

Step 3: Search Engine Submission
We will generate a monthly statistics report, showing you how many search engines visited your Web site, the number of visitors to your site, which pages they viewed, and much more.

Search Engine Optimization Programs

SEO Tutorial Progaram

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