Maintaining a
Pay Per Click Campaign
Creating and
maintaining a Pay Per Click
account is not all that difficult, but it is
time consuming.
The first thing
you must do is research the guidelines of each
search engine where you'd like to advertise.
Thing like pricing for listing prices, the cost
per click, and where you believe you will
receive the greatest return on your investment
of time and money.
Next, there is
the time involved to set up your
PPC advertising account, and
determine the keywords and phrases you'd like to
advertise. This involves more research, as the
most obvious keywords and phrases are almost
generally quite expensive and often will not
generate the greatest amount of traffic to your
Web site.
After you have
opened your account, you must monitor your
Pay Per Click listings daily in order
to maintain your rankings. If a competitor
agrees to pay more per click than you currently
are paying for your place on the PPC
results list, you will be moved out
and they will take your place. At that point,
you must decide to either bid more than your
competitor for that specific spot, or bid for
another spot that is more affordable.
Additionally,
if you alter your advertising budget or decide
to spend less money on sponsored
PPC
listings in a given month, you must
research new key phrases and prices, or your
PPC accounts will run out
of money and your keyword listings will stop
appearing at all.
Rather than try
to manage your Pay Per Click campaign yourself,
consider hiring SEO Expert Consulting Company to
manage it for you!
The Process
You will meet
with one of our search engine
marketing experts to determine the
best keywords and phrases for your product or
service. Together, we will explore whether there
are certain keywords and phrases you want to
advertise regardless of the cost. You will need
to determine the portion of your online
advertising budget you want to spend on
PPC. We will research and
discover which keywords and phrases are likely
to bring the most targeted traffic to your Web
site. You will decide if there is a maximum
amount you are willing to pay per
click for a high-demand keyword or
phrase.
Once we have
agreed about your expectations and goals for
your Pay Per Click advertising campaign and you
have paid our service fee, your Web site will
begin appearing in sponsored listings under your
selected keywords and phrases.
We will send
you a monthly reminder to pay for your sponsored
listings and an invoice for your Pay
Per Click management.
Contact us any
time to inform us about additional sponsored
listings you would like to include in any given
month. For example, you might be running a
promotion or a sale and want related listings
under additional key phrases that month.
You will
receive a monthly report about where your
sponsored listings appeared and how many clicks
each sponsored listing received. Our goal is to
always manage your money so that your monthly
budget is spread evenly across your keywords
throughout the month. In order to ensure that
your keywords always appear in the proper
sponsored
listings, our goal is to always
leave a minimum of $25 dollars in your account
at the end of each month. The exact amount will
vary, though, depending on how many clicks you
received that month and the cost of each click.
Pricing and Service Fees
|
FEES
|
|
$100/mo plus
15% of Google expenditure
$100/mo plus 15% of Yahoo! expenditure
$100/mo plus 15% of MSN expenditure
OR
$275/month
plus 15% of expenditure on Google, Yahoo!,
and MSN |
|
TERMS
|
|
$500 setup fee
for each
No pre-pay discount.
Minimum contract for each is 1 year.
These prices
do not include the purchase of the
sponsored listings. The above pricing refers
only to the service fee charged by SEO
Expert Consulting Company for management of
your PPC campaign. |
Sample Sponsored Links from Google:
Pay Per Click (PPC)
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